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We are proud to be Accredited by TAG Heuer for the servicing, repair and restoration of their watches for both modern and vintage models. We thought you might be interested to learn more about this iconic watch brand.
Heuer Watches is one of the oldest Swiss watch brands. Founded as far back in time as 1860 by Edouard Heuer, from its very early days the company focussed on technical innovation.
In 1914 Heuer introduced its first wristwatch, with the crown in the 12 o’clock position as it was based on a traditional pocket watch. Then only two years later it introduced the iconic ‘Mikrograph’. This was the first stopwatch accurate to within 1/100 of a second.
Heuer soon became established as high quality sports watches, able to capture every fraction of a second of performance. They soon became the favourite of motor sport enthusiasts and professionals, becoming the official timekeeper of many leading races. It was even the very first brand to sponsor the Formula 1 World Championship.
The 1960’s were the golden age for the brand. The Heuer Carrera was launched in 1963, truly capturing the romance and danger of racing. Steve McQueen famously was wearing a Heuer Monaco in the 1971 film Le Mans.
In 1985 The company was purchased to become part of the TAG Group.
Nowadays the brand continues its long association with high performance sports, partnering with the Oracle Red Bull Racing team and The Porsche Formula E Racing team in the world’s first all-electric road racing series.
The rarest TAG Heuer watch is the 6000 SERIES PLATINUM CHRONOMETER. Made in 1994 it was the company’s flagship model and the culmination of the diver’s watch development. Only 99 were made in a choice of steel, platinum, yellow and white gold.
In November 22 an 18k gold model 6000 series was sold by Christie’s for CHF 5796 (approx. £5,178).
This is a common question. With regular wear a TAG Heuer watch should be serviced every five to six years, or sooner if there are signs of distress such as gaining or losing time.
However as these are sports watches they are often worn around water. In this case it’s important to have your TAG Heuer tested for water resistance every two years, as the sealing gaskets age and corrode when exposed to water. And please, never wear your watch in the shower. The hot water can cause condensation inside your watch case which will cause corrosion and untold damage.
We regularly service Tag Heuer watches. Here’s a modern Aquaracer we recently serviced and polished.
Costs for servicing your TAG Heuer Mechanical watch start from £400. Costs for servicing TAG Heuer Chronographs start from £500. Final costs will vary, according to the age and condition of your watch.
SHWR is an authorised TAG Heuer service centre. This means our watchmakers are trained by TAG and we have access to genuine new parts.
With eight watchmakers in our workshop, we can fully service modern TAG watches in 4-6 weeks. Vintage models will take longer and we will advise you once we inspect your watch.
The popular TAG Heuer watches serviced by Steven Hale include the Aquaracer, Formula 1, Carrera and Monaco models.
If your TAG Heuer is not keeping accurate time it could be due for a service. Call our colleagues now on 020 8088 6439 to discuss how we can help.